Senior-level marketing communications and creative strategy leader with 13+ years of experience at the intersection of brand, culture, and media. With deep expertise across sports, music, fashion, and beauty, my work is rooted in creating culturally resonant narratives that authentically connect with Millennial and Gen Z (Zillennial) audiences.
Currently managing multi-million dollar, cross-category campaigns as an Integrated Marketing Manager at a Fortune 1 company, I lead the development and execution of full-funnel strategies that drive both cultural relevance and business performance. My approach blends creative direction, strategic insights, and paid media expertise to deliver integrated marketing solutions that make an impact.
I’ve led high-performing creative teams to produce social campaigns that have increased brand follower counts and lifted NPS (Net Promoter Scores), driving measurable growth across channels. My leadership style is collaborative, insights-driven, and execution-focused—guiding complex initiatives from concept through delivery.
My portfolio includes work with LeBron James and the LeBron James Foundation, Chris Paul and the Chris Paul Family Foundation, Megan Thee Stallion, Roc Nation, Becky G, Taraji P. Henson, and Deion Sanders, as well as campaigns that support HBCUs and up-and-coming Black- and Hispanic-led and owned brands. I’ve also forged impactful media partnerships with leading cultural platforms including Condé Nast, Sports Illustrated, Essence, BET, Complex, and PopSugar, bringing brands into the heart of conversations that matter.
Whether working with B2B, B2C, or D2C brands, I bring a passion for using culture as a catalyst for connection, bridging commerce and community to not only reflect the world we live in, but to help shape where it’s going.
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